Thanks to you.
How does an unknown dating site, with the absurd intention of destroying Facebook, launch with 250,000 member profiles on the first day?
You scrape data from Facebook.
At least, that’s the approach taken by two provocateurs who launched Lovely-Faces.com this week, with profiles — names, locations and photos — scraped from publicly accessible Facebook pages. The site categorizes these unwitting volunteers into personality types, using a facial recognition algorithm, so you can search for someone in your general area who is “easy going,” “smug” or “sly.”
“Facebook, an endlessly cool place for so many people, becomes at the same time a goldmine for identity theft and dating — unfortunately, without the user’s control. But that’s the very nature of Facebook and social media in general. If we start to play with the concepts of identity theft and dating, we should be able to unveil how fragile a virtual identity given to a proprietary platform can be.”
Now think about those photos of you.
Which you have put on Facebook.
Can you imagine where they might end up next?