Is this Christian viral marketing?
|Pulitzer Prize-winning author David Halberstam died in a traffic accident 5 months before the publication of his landmark book about the US war in Korea. In the days following the author’s death, fellow writers and colleagues volunteered to conduct a national book tour on his behalf. During every engagement, they paid tribute to Halberstam by reading from his new book and offering personal recollections of their friend.
At times we may feel that witnessing to others about our faith in Christ is a frightening task or a burdensome duty. But talking about a Friend whose presence and influence have transformed our lives helps us see it in a new light.
The gospel of Christ has always been most powerfully presented by the witness of His friends.
— David C. McCasland
I read the full piece in my print copy of Our Daily Bread — you may read it online here.