{"id":1943,"date":"2010-04-18T16:23:32","date_gmt":"2010-04-18T23:23:32","guid":{"rendered":"http:\/\/eaf.net\/mvp\/?p=1943"},"modified":"2010-04-18T16:23:32","modified_gmt":"2010-04-18T23:23:32","slug":"facebook-to-track-and-target","status":"publish","type":"post","link":"https:\/\/www.eaf.net\/mvp\/2010\/facebook-to-track-and-target\/","title":{"rendered":"Facebook to Track and Target?"},"content":{"rendered":"<blockquote><p><a href='http:\/\/www.ft.com\/cms\/s\/2\/3578fb70-4b14-11df-a7ff-00144feab49a.html'>Facebook to target ads based on users\u2019 trail<\/a><\/p>\n<p>Facebook has laid the ground for a new system that would track its users\u2019 behaviour as they visit other sites around the internet, using the information to deliver highly targeted advertisements to them on the social networking site.<\/p>\n<p>So-called \u201cbehavioural targeting\u201d is widely used by companies such as Google but, on Facebook.com, the move is likely to provoke a new round of criticism over incursions into users\u2019 privacy.<\/p>\n<p>[&#8230;]<\/p>\n<p>The move would mark a departure for Facebook which, until now, has targeted ads based only on the personal information in a user\u2019s profile \u2013 such as location, age, gender and relationship status. An announcement on the system is expected on Wednesday, at Facebook\u2019s annual F8 conference in San Francisco.<\/p><\/blockquote>\n<p>I report; you decide.<\/p>\n<p>Well, wait. I have one observation:<\/p>\n<p><center><span style=\"font-size:20px; color:red; background:black; padding:2px\">F8<\/span> \ud83d\ude2f <\/center><\/p>\n<p>Whose fate?<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Facebook to target ads based on users\u2019 trail Facebook has laid the ground for a new system that would track its users\u2019 behaviour as they visit other sites around the internet, using the information to deliver highly targeted advertisements to them on the social networking site. So-called \u201cbehavioural targeting\u201d is widely used by companies such &#8230; <a title=\"Facebook to Track and Target?\" class=\"read-more\" href=\"https:\/\/www.eaf.net\/mvp\/2010\/facebook-to-track-and-target\/\" aria-label=\"More on Facebook to Track and Target?\">Read more<\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[13,20],"tags":[121,513],"class_list":["post-1943","post","type-post","status-publish","format-standard","hentry","category-tech-stuff","category-youve-been-warned","tag-facebook","tag-privacy"],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/prJUJ-vl","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.eaf.net\/mvp\/wp-json\/wp\/v2\/posts\/1943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eaf.net\/mvp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eaf.net\/mvp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eaf.net\/mvp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eaf.net\/mvp\/wp-json\/wp\/v2\/comments?post=1943"}],"version-history":[{"count":0,"href":"https:\/\/www.eaf.net\/mvp\/wp-json\/wp\/v2\/posts\/1943\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.eaf.net\/mvp\/wp-json\/wp\/v2\/media?parent=1943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eaf.net\/mvp\/wp-json\/wp\/v2\/categories?post=1943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eaf.net\/mvp\/wp-json\/wp\/v2\/tags?post=1943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}