I don’t know what it is.
But I say they’ve hit a new low with their latest effort to amp up the debasement of the culture:
Amp, an energy drink made by Pepsi, has an application (app, for short) for the iPhone called “Before You Score.” It’s billed as a “roadmap to success with your favorite kinds of women—24, in all.” Choose your type and get suggestions on how to “score.”
Here’s a boast from the online commercial for it: “If you’re anticipating a successful night, the Before You Score app gives you up-to-the minute information, feeds, lines, and much more to help you amp up and talk to 24 different types of ladies.” By “lines” they mean pick-up lines. As for “types,” you can choose from “businesswoman,” “foreign exchange student,” “sorority girl,” “rebound girl,” “nerd,” “treehugger,” “cougar,” “twins,” even “married.”
Have they no shame?
Have they no decency?
Apparently not:
Pepsi issued an apology via Twitter that said, in part: “We apologize if it’s in bad taste.”
You’ve got to be kidding me! 🙄
Well, read the rest of Marcia Segelstein’s post over at WorldMagBlog.